John Rhodes, the founder and President of Colorchrome started his imaging career early in life by looking through a 35 mm camera. The camera, handed down by his father, proved to be a little challenging for an 8-year-old, and was soon replaced with a Kodak Instamatic and later a Polaroid. By the time he entered high school, it was time for a camera with more advanced capabilities. John became the yearbook photographer and was known as “The Minolta Man”.
John’s entrepreneurial spirit led him to pursue his first business experience at a young age selling soft drinks to construction workers building houses in his neighborhood. His cooler and wagon were a familiar sight to neighbors and workers alike. His next project was going door-to-door selling newspaper subscriptions for the AJC.
In 1974, John began his first job working at a photo lab. As a senior in high school, he worked daily to learn the ins and outs of the business; he did everything from film processing to printing and finishing. After graduating from high school, he attended The University of Georgia, completing his degree in Business Administration in Marketing. John photographed weddings and worked at the same photo lab throughout college.
After a number of years in the photographic printing industry, John knew he wanted to own his own photo lab one day. Once he graduated from The University of Georgia, he secured a job with Meisel, one of the largest photo labs in the country. John worked with them for almost four years, absorbing everything he could about the industry, technology, and large-scale operations. Armed with the experience he had gained with Meisel, he took the leap and began his own business.
John founded Colorchrome in 1983. What began as a small photo lab has developed into a large cutting-edge digital printing company. Colorchrome now services clients across the world, using the most innovative technologies to produce the highest quality images possible.
When John is not researching the latest printing techniques or overseeing Colorchrome’s production, you will find him involved in extracurricular activities. He is an avid outdoorsman and enjoys fishing, scuba diving, boating, hunting, skiing, and hiking.
Email Address: John@colorchrome.com